If you are a content creator, then chances are you are already familiar with one of the most common methods of building a following: private and public accounts on Instagram. While many content creators focus on creating content solely for their private accounts, there is an entire other side to creating content when it comes to making the jump to a public account. In this article, we will delve into what happens when you make the transition from a private account to a public account on Instagram, and explore how to best prepare for this switch.
1. Benefits of Going Public on Instagram
When a business decides to go public on Instagram, there are many advantages that come along with it. Here are some of the main :
- Exposure: Instagram’s enormous user-base translates to large amounts of potential exposure for businesses. Instagram allows businesses to reach a vast audience that’s difficult to access through other platforms.
- Engagement: By leveraging Instagram, businesses can increase brand engagement with customers. By correctly strategizing, businesses can create an engaging content that resonates with their target audience. This allows businesses to effectively interact with customers and build relationships with them.
- An Aesthetic Platform: Instagram is a highly aesthetic platform, with plenty of visuals that users find attractive and entertaining. With the use of creative visuals and video, businesses can create impressive stories about their companies that capture the attention of their followers.
By taking advantage of Instagram’s features that provide businesses with increased exposure, an opportunity to engage with customers and an aesthetic platform to showcase their stories, businesses can easily establish an active presence on social media.
2. Disadvantages of Going Public on Instagram
Decrease in Creative Control – One of the major disadvantages of using Instagram for public posts, is the decrease in almost total control over the creative environment of your account. With every decision of what to post and who it should be shared with, it can be difficult to know how much creative control is being relinquished.
A decrease in creative control also applies to the editing of any posts before they are shared. For instance, if you wish to post something with a particular font or color scheme, this may not be possible or appear differently than expected due to the features of other applications or the way in which Instagram filters interact with your post.
Impacts Privacy Settings – By going public on Instagram, the privacy settings become moot. Once something is posted as public, it is open to anyone and everyone who has access to Instagram and is searching for the particular subject matter. This means that even if you have set your account to private, if someone has a direct link to one of your posts, they will still be able to see it.
- One’s account is at the mercy of algorithm changes
- A decrease in control on the content that is published
- Risks of negative feedback or trolling
- Limited ability to keep track of audience engagement
3. Steps for Going Public on Instagram
Instagram can be a powerful platform for businesses and individuals to express themselves, market products and services, and grow a following. Going public on Instagram is a great way to be discovered and to reach wider audiences. Here are the steps required to make your Instagram profile available to the public.
- Create an account: First and foremost, you must create an Instagram account. To do this, click on the Sign Up button and fill in the requested information. When done, hit the blue Sign Up button at the bottom of the page.
- Choose a profile type: After setting up the account, you will be prompted to choose a profile type – either a personal account or a business account. To make your profile public, select the business account. This will give you access to a suite of powerful marketing tools such as insights and the ability to promote your posts.
- Change your settings: Under the Settings tab, you can customize your profile and change the visibility of your posts from Private to Public. You can also add additional bio information and a link to your website for visitors to explore.
4. Guidelines for Maintaining Account Privacy
Maintaining the privacy of your account is an essential part of creating an effective and secure profile. Therefore, it is important to take the necessary steps in ensuring that your account is secure and that no one else can view your personal information. Here are the essential guidelines to adhere to when it comes to protecting the privacy of your account:
- Regularly changed passwords: passwords should be updated regularly in order to avoid any unauthorized access. It is also important to add additional layers of security with two-factor authentication and encrypted passwords.
- Limit access: if there are multiple accounts set up for the same account, access should be limited to those with a legitimate need. This will help to avoid any unauthorised access to the account.
- Avoid sharing of personal information: personal information such as your email address, phone number, and home address should not be shared to anyone other than those that you trust and know. This includes avoiding posting this information online or even in private conversations.
It is also important to be aware of any suspicious activities related to your account and to take appropriate action as soon as possible. In order to protect the privacy of your account, it is important to regularly review and update your security settings and to be aware of any changes that have occurred since your last review. By following these guidelines, you can confidently use your account and maintain its privacy.
5. Maintaining Account Authenticity When Going Public
Ensuring Safety: Make sure that your accounts have stringent security features like authentication for login, biometrics for sensitive data, and encryption for transferred data. Make sure the accounts are authenticated with two-factor authentication and are set up to use secure passwords that are routinely updated. Deploy security measures like firewalls, malware protection, and a dedicated spam filter to verify user information and prevent unauthorized access.
Keeping Information Updated: Whenever essential information associated with an account or any services changes or needs updating, make sure to update it immediately. This includes address, username, passwords, and other contact information. The ideal practice is to update these details at regular intervals, if the information is subject to change often.
Educating Yourself: Stay informed about the potential cyber threats and online security measures that can help protect your accounts. Attend workshops or take online training to learn the best practices to secure your accounts. Invest in anti-virus software and purchase digital certificates from well-known providers to ensure safety of your data.
When switching from private to public on Instagram, it is important to vet followers, consider who can see posts, think carefully about personal information and security and review the privacy settings. Ultimately, the decision to be public or private on Instagram is up to you. Taking the time to ensure your privacy and security is of utmost importance.